Sociographics

Sociographics

Audience Demogrpahics

 

Demographics include age, gender and other obseravle characteristics. Demographic segmentation consists of dividing your prosepctive and exisisitng customers into groups on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. This usually works quite well because your customers often have wants and needs that are based on these catergories.



 

Audience Psychographics

 

Psychogrpahic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based in the assumption that the types of products and brand an individual purchases will reflect that persons chartceristics and patterns of living.

They put the auidence into groups as displayed in this table below: