Sunday, 3 November 2013

Market Research

Market Research - Existing Magazines







'Top of the Pops' is a iconic pop magazine which features chart information, star gossip, fashion and beauty advice, quizzes, song lyrics and posters. It is a supplementary magazine for the TV show 'Top of the Pops'.







'Billboard' is an international news magazine devoted to music and the music industry, it maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis. 








The top two magazines are of the same genre that my magazine will be. The first magazine 'Billboard' is a pop magazine, the main image on this magazine is Lady Gaga who is icon of pop, typically the magazine includes all the necessary conventions of a magazine a masthead, sell lines, a skyline and a main cover story that links to the main image. The magazine follows a simple colour scheme of black and grey. The second magazine is also a pop magazine 'top of the pops' similarly to 'Billboard' magazine it also includes the conventions mentioned above and additionally, the main image includes Tulisa who is a icon of pop. In contrast to the first magazine the second one includes other various images of other pop artists.


Contents Page Example


Here is two examples of music magazines contents pages, both contents pages include one main image and a few smaller images, these images are used to pull the reader in to buy the magazine as it gives them an idea what is included within the magazine and it may appeal to them more as it might be images of bands/artists they like. There is a specific layout to the majority of contents pages, as the features and page titles are placed down the left hand side of the page and then placed in chronological order from the beginning to the end of the magazine. The page titles are given numbers but the word 'page' is not included as this is not the conventional way to layout the page. Also additionally added to the contents page is the date and the title which is generically placed as the top of page usually in a different font and is bold. To create structure for the contents page sub headings are used to help the audience navigate the page easily. 

Double page spread Examples



The above images are examples of double page spreads, each example is unique in its own right as they focus on one specific artists/band which are specific for the genre of music that magazine promotes, all three examples place the main image on the left hand side of the double page spread this creates an eye catching affect. Another scheme that is followed on all three examples is that the first letter of each article is enlarged and coloured in a specific colour that is followed throughout the spread as the colour scheme this is known as a 'drop cap'; another format that is followed is 'house-style' this is the company's preferred manner of presentation and layout of written material making the spread not look messy and unorganised. The article traditionally first begins on the second page, however on the second example the article begins on the first page this does not follow the classic conventions of a double page spread. Taking the third double page spread as an example it includes a pull quote, which would be the first thing the reader would notice and read, as this quote is quite unusual it would make the reader want to read on. Also the spread has included more than one main image compared to the second example spread, this makes it more visually intriguing.  

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