Audience Research of Billboard Magazine

Audience Research

Taking 'Billboard' pop magazine as an example,  I have researched their audience research to understand how they come to the conclusion who to aim their magazine to.

 

Looking at Billboards website I came across a page on their target audience it included information on the readership. Here's an example of their readership page;

 

 

This page gives an example to the right of what would be included on a possible Billboard magazine front cover. To the left they have listed a breif overview of the magazine, and the gives a total readership and that what is included in the magazine to appeal to the selected audience.