Audience Research - Reader profiles

Reader Profiles 

Reader Profiles are very useful in determining the target audience, as they gather specific information about the audience. The main definition of a reader profile is 'Portrayals of readership demographics prepared by magazines.' For example the specific information gathered is the amount of males and females interested, the median of the age and the categories of things the audience are responsive to. Here is an example of 'Billboard' magazines reader profile. 

  

My Reader Profile

My reader profile is similar to Billboard magazines because it is of the same genre, therefore the pictures and information included will be comparable. 

Here is a list of the various things included on my reader profile that are of interest to my audience.

• Music Idols - As my magazine is a 'pop' magazine the music idols that i would include are current top 40 artists such as Katy Perry, Ed Sheeran, and current classic artists such as Beyonce and Robbie Williams.
• TV - Various reality TV programmes such as Made in Chelsea and The Only Way is Essex will be admitted because they are popular with young people today. 
• Possessions - Popular brands will be included that are also fashionable with todays young people such as iPhones and iPods, Disney, MacDonalds, Starbucks, Doc Martens (fashion/hair trends).  
• Hobbies/Interests - Festivals, video games, sports, alcohol are also very popular with the youth of today. 

I have created a mood board of all the contents I would include on my reader profile, I could not create my actual reader profile because I did not have sufficient evidence and research to back up my statistics that would be essential for my reader profile. However I have created a mood board of my initial ideas to give a clear outline of what my actual reader profile will consist of. 

I have included items that would appeal to both female and male audiences, as the magazine would be available to both genders. However pop magazines are traditionally targeted more to the female gender, therefore my target audience would be mainly to females aged between 13-24 because the images I have included above are primarily associated with teenagers. The reason my target audience would be female teenagers is because they are the majority that listen to chart music, even though the magazine would be available to both genders the age appropriate target audience given is also addressed to teenagers older generations are also able to buy the magazine.